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Khoob is a New York–based, desi-inspired fashion house reimagining heritage craftsmanship for the modern wardrobe. Each piece is handmade in collaboration with generational artisans across India—celebrating traditional embroidery, weaves, and textile techniques through contemporary silhouettes. Blending luxury with meaning, Khoob brings South Asian artistry into everyday wear, creating statement staples rooted in culture, intention, and slow fashion.